| dc.description.abstract | The general objective of the study was to examine the efficacy of Sabido
Entertainment-Education television serial dramas in combating HIV/AIDS, using
SIRl drama as a case study. The study seeks to investigate how the Sabido E.E.
method can be explored and implemented by health and media stakeholders within
their interventions in addressing HIV/AIDS.
The study comprises of five chapters. It employed the case study design because of
its ability to test whether a specific theory or model actually applies to phenomena in
the real world. The researcher also found the case study design useful since there was
not much information available about the use of Sabido E.E. strategies in designing
HIV/AIDS related messages. The study employed the use of non-probability
sampling and purposive sampling techniques. The data was analyzed thematically
and presented in the form of narratives.
The findings of the study reveal that the target audiences of SIRl identify with
lessons and messages around HIV-testing, disclosure, support and those that
challenge stigma in HIV/AIDS. HIV counseling and testing emerges as a major
theme and is compared with sub themes of disclosure, prevention of mother to child
transmission (PMTCT), concurrent sexual partnerships, stigma, and social support to
form categories that are presented as the findings. While fear of HIV counseling and
testing is regarded as a challenge to most people, Sabido E.E. dramas can reinforce
lessons around the issue and other coping strategies to combat HIV/AIDS.
One of the recommendations that this study makes if for academia in Kenyan
universities to include the E.E. method in the curriculum and encourage further | en_US |
