Adoption of New Convergence Technologies in Journalism in Kenya: a Case of the Nation Media Group
Abstract
The purpose of this study was to investigate the challenges that the Nation Media Group
(NMG) experienced as it implemented convergence journalism using new convergence
and digital technologies.
Research questionnaires were administered to 73 respondents for collection of both
qualitative and quantitative data. By applying theoretical constructs from the Technology
Acceptance Model and the Diffusion of Innovation, the data was statistically analyzed to
test whether technology characteristics proposed in the Diffusion theory and external
factors as accounted for in the Acceptance model contributed any challenges to the
adoption of the convergence technologies by the Nation Media Group's journalists.
The study found that all the journalists understood the concept of convergence journalism
and agreed that it was necessary for the Nation Media Group to introduce it. A majority
had also adopted the technologies in their journalistic practice. However, they
complained of lack of adequate equipment like computers. External factors like their own
feelings and attitude about the convergence journalism and inadequate skills for full
adoption of convergence technologies were also cited as challenges.
In addition, many still found it difficult to integrate the technologies in their work using
the required tools, processes and technologies, while many still believed that the practice
of journalism using the technologies was not easy. Majority were able to tryout the
tec1mologies first Equipment for convergence journalism was inadequate. The
organization also facilitated acquisition of smart phones, which made the use of
convergence technologies easier and more visible.
Citation
Juma,Paul O.,October,2013.Adoption Of New Convergence Technologies In Journalism In Kenya: A Case Of The Nation Media Group.Publisher
University Of Nairobi