| dc.description.abstract | Due to competitions and changing business environment in the domestic and global markets,
strategies have remained the only strategic tool that companies adopt to realize success in the
market. To survive and perform in the competitive business environment, banks in Kenya
employed different types of strategy to consolidate their industry position and increase their
market niche. The research objective was to study the definite population in the banking
industry in Kenya that adopted the strategy of Mergers and Acquisition. The study explored the
conceptualization and actualization of the strategy with a bias to the determining parties, factors
and the challenges associated with the strategy.
Primary data was collected using semi-structured questionnaires with both close-ended and
open-ended questions. The respondents in this study are the respective banks senior
management officials who took part in the process of Mergers & Acquisition strategy in their
respective banks. Collection of secondary data was achieved through published materials. The
data collected from the primary sources was analyzed by content analysis. The data collected
was presented in the form of charts and content.
The study found out that the Mergers and Acquisitions strategy was favoured by the banks over
the internal own venture as a strategy to spur growth and diversity. This was achieved by using
the strategy to consolidate their capital base, adopt new technology, diversifying into new lines
of business like insurance & mortgages. This was mainly championed by the shareholders with
the sole aim of maximizing their return on investment. | en_US |
