dc.contributor.author | Gad, Zipporah S | |
dc.date.accessioned | 2014-01-11T06:36:28Z | |
dc.date.available | 2014-01-11T06:36:28Z | |
dc.date.issued | 2013 | |
dc.identifier.citation | Zipporah Sintoiyia Gad (2013). Strategies Adopted To Enhance Competitive Advantage Within Liberalised Markets By Commercial State Corporations In Kenya. Master Of Business Administration | en_US |
dc.identifier.uri | http://hdl.handle.net/11295/63015 | |
dc.description.abstract | State corporations have been facing immense challenges since independency due to inefficiency
and ineffectiveness. It is against this backdrop that the government of Kenya started the process
of privatizing some slate corporations to enhance their competitiveness. The purpose of the study
was to investigate the strategies adopted by commercial state corporations to increase their
competitive advantage within a liberalized market in Kenya. A descriptive survey research was
used to answer the research questions on the current status of the subject of the study and in
reference to the objectives of the study. The target population of the study was all the
commercial state Corporations in Kenya totaling fifty three (53). A sample of 34 commercial
state corporations was taken out of this sampling frame. Questionnaires were used to collect
primary data from the respondents. The data was quantitatively and qualitatively analyzed and
presented as frequency and percentage tables. The study found out that commercial state
corporations have adopted various strategies to position themselves in the market. This has been
necessitated by the dynamic nature of the liberalized market. The study focused on: cost
leadership strategy; differentiation strategy; focus cost strategy; focus differentiation strategy;
and hybrid strategy. According to the study, the extent of adoption and impact of these strategies
varies from one corporation to another with 64.3% adopting cost leadership as a key competitive
strategy. The regression analysis conducted revealed that various strategies adopted by the
commercial state corporations have had a significant impact on their competitive advantage over
the last ten years a indicated by the high coefficient of multiple regression (0.833). This
postulates that; 83.3% of the competitive advantages of the state corporations can be attributed to
the competitive strategies adopted by the state corporations. The study found out that, Hybrid
strategy has the highest impact on the competitiveness of the state corporations with a correlation
coefficient of 0.845 followed by Focus Cost strategy (0.828), while Cost leadership has the
lowest impact on the competitive advantage of the state corporations with a correlation
coefficient of 0.539. Opportunities identified in this research were; the need for state
corporations to increase their level of diversification to lower risks, improve on capacity building
through investments in staff training and innovation. | en_US |
dc.language.iso | en | en_US |
dc.publisher | University of Nairobi | en_US |
dc.title | Strategies Adopted to Enhance Competitive Advantage Within Liberalized Markets by Commercial State Corporations in Kenya | en_US |
dc.type | Thesis | en_US |