| dc.contributor.author | Otando, Rosemary M | |
| dc.date.accessioned | 2012-11-13T12:42:45Z | |
| dc.date.available | 2012-11-13T12:42:45Z | |
| dc.date.issued | 2007 | |
| dc.identifier.uri | http://erepository.uonbi.ac.ke:8080/handle/123456789/6319 | |
| dc.description | (data migrated from the old repository) | |
| dc.description.abstract | The Study was carried out at the University of Nairobi Library. The study examined and evaluated the use of marketing mix concept to enhance service quality and customer satisfaction in public university libraries. The Research emphasized on the 4Ps marketing mix elements.
The study was based on the assumption that the use of marketing mix concept in public university libraries lead to the enhancement of service quality and customer satisfaction. It was found out that public university libraries do not regard marketing as their core issue since they already have captive customers. | en_US |
| dc.description.sponsorship | University of Nairobi | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Kenyatta University | en_US |
| dc.subject | Information services - - Marketing | en_US |
| dc.subject | Marketing
Marketing Mix Elements
Product
Promotion
Price
Place | en_US |
| dc.title | An evaluation of the use of the marketing mix variables as means of enhancing service quality and customer satisfaction: a case study of the University of Nairobi library. | en_US |
| dc.type | Thesis | en_US |
