| dc.description.abstract | Through the use of strategic management, firms are presently reengineering the way in
which they conduct their business and market their products and services. However, in
spite of the crucial role played by strategic management in the success of businesses, the
role of strategic management in the success of the local MMT sector has not been clearly
delineated. The study sought to establish the role of strategic management practices in the
mobile money transfer services in the telephony industry in Kenya. In order to satisfy the
objective of the study, a descriptive survey research design was adopted and data was
collected from strategy personnel from the relevant cross-functional departments of the
five MMT players in Kenya. The findings revealed that most MMT players considered
strategic management to be very imp ortant when analyzing and understanding the
competition. Moreover, product intelligence techniques arid practices were very highly
effective in creating a competitive advantage for the company in the MMT industry. It
was also established that new market intelligence was a very important strategy used to
boost MMT service competitive advantage. The study therefore recommends that
management and the cross-functional strategy teams within the target firms need to pay a
lot of attention to strategic management for their firms to be competitive. Additionally the
industry regulator, the Communications Commission of Kenya and the Central Bank of
Kenya, will use the study findings to implement relevant policy framework to guide
market intelligence and product intelligence in the MMT sector in Kenya. | en_US |
