Employee perception of strategic change management at tourism fund, Kenya
Abstract
The objective of the study was to establish the employee's perception of strategic
change management at Tourism Fund.Kotters eight step change model was used in
determining the employee's perception of strategic change management at Tourism
Fund. A survey research design was used in this study because the study was
interested in establishing the opinions of more than one employee. The study
populations are all employees of Tourism Fund, Kenya. The respondents were 100
employees. Quantitative data was analyzed using descriptive statistics which
involved frequencies, standard deviation and means. The study sought to establish
the challenges faced by Tourism Fund during the change process. Results indicated
that employees had not established a sense of urgency for the need of change and
they observed that there was no creation of a guiding coalition and the lack of a clear
vision and strategy as some of the challenges the employees were facing in the
organization. Further results revealed that there was no good communication
strategies, employees not empowered enough to deal with the changes and the
involvement of the employees in the generation of short term wins were not adhered
to. Also in the process of consolidating gains and producing more changes,
employees felt the organization had not put up strategies while no new approaches
were anchored into the organizational culture so as to make them part of the
organization. The study also established that there was no consesus on the processes
of change management as shown by the standard deviation.Following the study
findings it is possible to conclude that the employees were not made part of the
strategic change management and this was reached to as majority of the statements
attracted a mean score of between 2.5 and 3.5 which means they moderately agreed.
It was also possible to conclude that the strategies that the organization selected and
put aside to impose change management were not favored by the employees.The
study recommends that it may be important to consider investing in the area of
change management with a hope of building and enjoying further competitive
advantages. This investment would take the form of more human and financial
resources allocated to strategic change management.
Citation
Rumana Mohamed Maalim (2013). Employee Perception Of Strategic Change Management At Tourism Fund, Kenya. Master Of Business AdministrationPublisher
University of Nairobi