Competitiveness of global integration strategy among multinational corporations in Nairobi, Kenya
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Date
2013Author
Njoroge, Benadatte
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
This study first sought to determine if MNCs operating In Nairobi have adopted
global integration strategy as part of their operations. Secondly the study was to
establish whether the MNCs have competitive advantage. The study sought to
establ ish the relationship of global integration strategy to competitiveness of MNCs.
The population of the study comprised of 40 MNCs operating in different sectors in
Nairobi. Structured questionnaires focusing on meeting the objectives were delivered
physically to the MNCs sampled. The methodology used to analyze the data was
descriptive statistics by rating the importance of the variables studied using mean,
standard deviation and regression analysis.
The results indicated that the MNCs sampled have adopted global integration strategy
with some degree of autonomy. This study deduced that the degree of standardization
of goods and services across countries and resource distinctiveness committed to host
country operations has been seen to be positively associated with global integration.
The extent to which local business units are autonomous to worldwide operations was
seen to be a major influence in how the firms have some degree of autonomy which is
also a critical factor that is considered especially to make the firm more competitive.
As a result of the research findings it was recommended that MNCs appreciate the
global integration strategies employed and what form would make it competitive for
them at the local level. Further MNCs should have a clear understanding of the type
of global integration strategy they have adopted and how this affects their degree of
autonomy or local responsiveness so that they can take steps to make their operations
more competitive.
Citation
Benadatte Njoroge (2013). Competitiveness Of Global Integration Strategy Among Multinational Corporations In Nairobi, Kenya. Master Of Business AdministrationPublisher
University of Nairobi