| dc.description.abstract | Globalisation is creating numerous opportunities for sharing knowledge, technology, social
values, and behavioral norms and promoting development at different levels including
individuals, organisations, communities, and societies across different countries and cultures.
Rapid globalisation is one of the most salient aspects of the new millennium, particularly
since the fast development of information technology. Ernst & Young (EY) has a strong
global leadership team that sets a single global strategy and agenda. In offering its services,
Ernst & Young (EY) is expected to comply with both international and local regulatory
framework, while at the same time adhering to a streamlined way of managing its business
irrespective of the country of operation. The objective of this study was to establish the
effects of globalisation on strategic management at Ernst & Young (Ey), Kenya.
The research was based on a case study with the aim of creating a profile about a
phenomenon. The study made use of primary and secondary data. The data obtained from the
interview guide was analysed using content analysis, a technique used to make inferences
through systematic and objective identification of specified characteristics of messages.
The study concludes that globalisation affected strategic management to a great extent at the
firm. Because of globalisation, the firm had to open offices in different parts of the world in
order to meet the needs of their customers who were expanding to other parts of the world
other than their home country. The study further concludes that globalisation affected
strategic management as it determined the expansion strategy that was to be adopted by the
firm as it extended its services to other regions. The study also concludes that following
globalisation, customer expectations had increased as the levels of competition intensified.
This study recommends that a thorough environmental scanning should always be conducted
whenever the firm plans to enter into a new territory. Environmental scanning allows smooth
operations of an organisation and standardized service delivery. The study further
recommends that the firm should maintain its quality service delivery and corporate values
which guide its operations so as to protect its integrity and fairness in its work. Additionally,
the study recommends that the firm invests in innovations and inventions so as to come up
with new innovative ways of serving their customers. | en_US |
