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dc.contributor.authorMannara, Charles
dc.date.accessioned2014-01-13T13:55:47Z
dc.date.available2014-01-13T13:55:47Z
dc.date.issued2013
dc.identifier.citationMannara Charles (2013). A Comparative Analysis Of Imported And Local Food And Agricultural Products Compliance To Kenya Quality Standards. Master Of Business Administrationen_US
dc.identifier.urihttp://hdl.handle.net/11295/63435
dc.description.abstractKenya has a big agricultural potential, the continent of Africa as a whole has changed from being a net exporter to become a net importer of agricultural products and Kenya is not excluded. The persistence of this food-trade deficit has become a problem especially since Kenya does not have cash and the sources of foreign currencies, including agricultural export revenue, are used to pay for the rising food bills are limited. This problem is further compounded by the tendency of the Kenyans who have a high purchasing power to buy foreign food products instead of buying local products so as to spur local production. Some of the reasons cited for the preference for imported products is the "quality" tag. Imported products are "supposed" to be better than local ones. The main objective of the study was therefore to determine whether this perception is true as far as food and agricultural products coming into the Kenyan market are concerned. The benchmark for the quality compliance used was adherence to Kenyan standards as implemented by the Kenyan government through the Kenya Bureau of Standards. The research design adopted was a case study that involved interviews with experts and a comparison of local and imported products tested over a period of one year from June 2012 to May 2013. The study used an interview guide to collect the primary data while the secondary data was mined from the records of Kenya Bureau of Standards food and agriculture department. The study found that there was no significant difference in quality compliance of food and agricultural products from the local and import sources at a=0.05. The study also found that both local and imported food and agricultural product met the criteria for quality compliance at a=0.05. The study recommended that the reasons for difference in perception that imported food and agricultural products are of superior quality to local food and agricultural products should be further interrogated by dealing with individual food and agricultural products to determine which particular products tend to display this as opposed to the study's generalised model.en_US
dc.language.isoenen_US
dc.publisherUniversity of Nairobien_US
dc.titleA Comparative Analysis Of Imported And Local Food And Agricultural Products Compliance To Kenya Quality Standardsen_US
dc.typeThesisen_US


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