Ethnics and health risk communications : the case of advertising tobacco products by the Kenyan media in the new millenium

Abstract

The purpose of this study is to evaluate ethics and health risk communications; its lack and consequences thereof in the advertising of tobacco products. It is a case study of the Kenyan media and how it conducts its business of advertising with a focus on tobacco. The study has found that the partakers of tobacco products are very much in the picture of its adverse effects. From the respondents' responses, it is clear that the adverse effects of tobacco smoking are clear and known to both smokers and non-smokers; and that advertisements in the media have also influenced their smoking patterns. It is my hope that as time goes by, the public will be even more educated and informed on the dangers of tobacco intake.