Competitive Strategies adopted by private primary schools in Nairobi under the 8-4-4 curriculum
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Date
2007Author
Kilavuka, Jacqueline M
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
As many organizations seek to fight competition in the local market place,
many of them have had to adopt different competitive strategies in order
to attract and retain customers. This study was done to establish the
competitive strategies adopted by private primary schools and the
challenges they face while implementing them. The category of private
schools that were studied are under the 8-4-4 curriculum.
Data was collected in Nairobi from June to August 2007. A sample of 45
private primary schools were selected through systematic random
sampling and 42 of them responded. The researcher used descriptive
statistics to analyse the data and presented the findings using tables.
The researcher established that differentiation strategies are the most
widely applied in the education industry. Cost leadership and focus were
the least used. The main challenges that hindered application of strategy
was are limited access to funds and stringent government regulations. It
was recommended that the private primary schools should develop
aspects of integrated marketing especially branding and positioning in
order to differentiate their service offers.
Citation
Kilavuka Jacqueline Mbwaya (2007). Competitive Strategies Adopted By Private Primary Schools In Nairobi Under The 8-4-4 Curriculum. Master of Business AdministrationPublisher
University of Nairobi