Challenges of Innovation Strategy: a Case Study of M-pesa Product Introduced by Safaricom
View/ Open
Date
2010-10Author
Munyasi, Neddy N
Type
ThesisLanguage
enMetadata
Show full item recordAbstract
Safaricom has emerged as one of the key telecommunication companies that have taken
up innovation strategy and this study specifically zeroed in on the organization. The aim
of the study was to establish the various challenges that Safaricom has experienced in
pursuit of the innovation strategy through introduction of M-PESA services. The study
has also mentioned how the company handled some of the challenges it encountered
while implementing the innovation strategy.
Data was from four top managers at Safaricom from the various business lines. These
managers have been part of the team that has and is still implementing the innovation
strategy. The data was then analyzed using content analysis techniques. The results of the
study showed that competition is a major challenge and driving force for innovation at
Safaricom. The results also showed that changes in the external environment affect the
organization’s survival in the market. The limitation of the study is that it was conducted
exclusively on one mobile service provider. A further study should be conducted to
establish whether innovation at Safaricom is sustainable in the near future with the entry
of competition in the transactional money service space by other providers
Citation
Degree of Master of Business Administration (MBA), School of businessPublisher
University of Nairobi