| dc.description.abstract | The objective of this study was to establish the application of innovation strategies by EABL.
Primary data was collected using self-administered drop and pick interview guide while
secondary data was collected by use of desk search techniques [rom published reports and other
documents.Secondary data sources included the company's publications.journals.periodicals and
information obtained from the internet. The interview guide was administered to 10 top, middle
and low level management staff working at the EABL. The study sampled staff who directly
dealt with day to day management of innovation strategies since they were the ones conversant
with the application of innovation strategies in the company. A content analysis was employed to
analyze the respondents' views about the application of innovation strategies at EABL. The data
was then presented in a continuous prose as a qualitative report on the innovation strategies
adopted by EABL. The study found that the company attains sustainable competitive advantage
through the prolonged benefit of implementing some unique value-creating strategies based on
unique combination of internal organizational resources and capabilities that cannot be replicated
by competitors. Innovation strategies gave the firm a competitive advantage and with it the
superior cash flows that generate value, create and maintain value, based on different
environmental dynamics. The study concludes that the company employed much of product,
marketing, technological, process and integrated innovation strategies. The study concludes that
the factors that affect adoption of innovation are financial factors, organizational structure and
cSulture, specialization and complexity, functional differentiation and managerial attitude
towards change, slack and technical knowledge resources as well as centralization and
formalization. This study recommends that for EABL to earn more profit and increase number of
customers, the company should embrace the adoption of innovative strategies. EABL should also
strive to ensure product range extension, product replacement, product improvement, product
repositioning and new product introduction to enable the company to be more productive, to
grow faster, to invest more and also to earn more profit. The study also recommends that the
company should address areas that affect adoption of innovation strategies which include
financial factors, organizational structure and culture, specialization and complexity, functional
di fferentiation and managerial attitude towards change, slack and technical knowledge resources
as well as centralization and formalization. This study also recommends that there should be
reiiable infrastructure, enough financial resources; and the staff should be equipped with
adequate skills and knowledge on the new technology through regular training in order to ensure
that they do not resist the adoption of the new technology in the organization. | en_US |
