Browsing Journal Articles by Author "Ichoku, H."
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The effect of protest zeros on estimates of willingness to pay in healthcare contingent valuation analysis
Fonta, William; Ichoku, H.; Kabubo-Mariara, Jane (School of Economics, University of Nairobi, Nairobi, Kenya, 2010)'Protest zeros' occur when respondents reject some aspect of the contingent valuation (CV) market scenario by reporting a zero value even though they place a positive value on the amenity being valued. This is inevitable ...