Browsing Journal Articles by Author "K'Obonyo, P.O"
Now showing items 1-8 of 8
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Customer Relationship Management and Competitiveness of Commercial Banks in Kenya
Wainaina, Gituro; Kibera, F.N; K'Obonyo, P.O; Thuo, J.K (School of business,department of Management, 2011)Customer Relationship Management (CRM), also referred to as Relationship Marketing, is heralded by some marketing academics and practitioners as the new paradigm of marketing. However, despite the intense growth in the ... -
The effects of job level and cultural background on need importance
K'Obonyo, P.O; Weber, Y (University Of Nairobi,School of Business, 1987) -
How to choose an appropriate career
K'Obonyo, P.O (University of Nairobi,School of Business, 1988) -
Importance of the principles of management to managers
K'Obonyo, P.O (University of Nairobi,School of Business, 1989) -
Personality characteristics in personal selling
K'Obonyo, P.O (University of Nairobi,School of Business, 1988) -
Relationship between corporate culture and corporate strategy
K'Obonyo, P.O (University of Nairobi,School of Business, 1995) -
Revision commerce
K'Obonyo, P.O (University of Nairobi,School of Business, 1991) -
Two factor theory of motivation revisited
K'Obonyo, P.O (University of Nairobi,School of Business, 1989)