Browsing Journal Articles by Author "M'Nchebere, Mugambi G.K"
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Market strategy and corporate performance: the contextual application of pims principles in Kenya
M'Nchebere, Mugambi G.K (School of Business, 2011)The influence of market strategy on corporate performance has been and still is a centralissue in Strategic Management Discipline. In spite of immense academic curiosity in this area,exemplified by extensive empirical ...