Now showing items 1-1 of 1

    • The Role Of Quality Adoptnion In Growth And Management Of Small & Medium Enterprises In Kenya 

      Wanjau, Kenneth Lawrence; Gakure, Rosylene W; Magutu, Peterson Obara; Kahiri, James (University of NairobiCollege of Humanities and Social Sciences, 2013-03)
      In today’s business environment, small and medium enterprises (SMEs) cannot afford to ignore the strategic implications of quality for its competitive position. Research shows that most SMEs lose between 5%-15% of sales ...