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The Behaviour and Financial Performance of Individual Investors in the Trading Shares of Companies Listed At the Nairobi Stock Exchange, Kenya
(2012)
While conventional academic finance emphasizes theories such as Modern
Portfolio Theory (MPT) and the Efficient Market Hypothesis (EMH), the
emerging field of behavioral finance investigates the cognitive factors ...
Test for Investor Rationality for Companies Listed at the Nairobi Stock Exchange
(David Publishing, 2011)
Investors have traditionally been viewed as economically rational individuals who make decisions based on all available information. They have been assumed to use probability functions to arrive at the most optimal decision. ...