| dc.description.abstract | Technological advancement has brought significant changes to banking worldwide. Kenya is not an
exception to this development in the banking industry. Bank customers have adopted the use of Credit
card as the credit card has evolved into one of the most accepted, convenient and profitable financial
products around the world. It is accepted by millions of consumers and merchants around the world as a
routine means of payment for all variety of products and services. This study sought to examine the
posited associations between credit card ownership and usage and demographic characteristics of
cardholders in the context of Kenya. The study will be guided by the following research objectives: to
establish the extent credit card usage ; to determine Challenges of using Credit Cards; to establish the
benefits of using the Credit card and to analyze the factors leading the usage of the Credit card. The
study will employ a descriptive research design to achieve the objectives of the study. The study will
focus on Kenyan Commercial Bank as is the largest bank in the region and have aggressively pushed for
the adoption and usage of Credit cards in Kenya. The study identified a population size of 70
respondents who will constitute 50 customers who frequent Nairobi City centre branches per day and
20 Members of staff. The study will use a structured questionnaire to gather primary data from the
respondents. The collected data will be analyzed with the assistance of the SPSS software program and
the data will be presented using means, frequencies and percentages in tables, pies and graphs | en_US |
