Corporate Social Responsibility and Business Strategy at National Industrial Credit Bank in Kenya
Abstract
The banking sector is one of the most profitable industries in Kenya with the profits rising even in times
of global economic turbulence. This has largely been attributed to the increased use of technology in its
operations, expansion of the branch networks and innovations of new products that meet the evolving
needs of the modern client. The increase in profitability has led to increased expectations by the society
towards contributions made by the banking industry towards making it a better place annd hence the
interest in banks’ corporate social responsibility (CSR) programmes. CSR has in itself evolved from being
just an activity to give back to the society to a key source of competitive advantage for organizations
that engage in the practice. National Industrial Credit (NIC) Bank is among the fourty three banks
competing in the Kenyan market and is involved in CSR. The study set out to establish the CSR practices
the bank engages in and also to find out if the activities are supportive of the bank’s strategic objective.
The research design was a case study and both primary and secondary data were used in the
accomplishment of the stated objectives.The study found out that NIC Bank participates in various CSR
activities in various sectors though they have not been linked to the business strategy in the past. The
study recommends that CSR in the bank should be linked to the business strategy in order to reap more
benefits from the practice.
Citation
Master of Business AdministrationPublisher
University of Nairobi