| dc.description.abstract | Strategic partnerships are purposive strategic relationships between independent firms
that share compatible goals, strive for mutual benefits, and acknowledge a high level
of mutual dependence. Strategic partnership formations have increased dramatically
over the past decade and, in many industries, partnerships are now a central strategic
component and a core offensive and/or defensive competitive weapon. Strategic
partnership contractual, temporary relationship between companies remaining
independent, aimed at reducing the uncertainty around the realization of the partners’
strategic objectives by means of coordinating or jointly executing one or several of
the companies’ activities. To offer quality and achieve competitiveness, KICC has
embraced strategic partnership. This study sought to establish the influence of
strategic partnerships on the performance of KICC. In this light, the study sought to
determine the strategic partnerships employed by KICC and also the influence of
strategic partnerships on the performance of KICC. This research was conducted
through a case study targeting selected managers at KICC. The study collected
primary data through interview guide. Data collected was analyzed through content
analysis and results presented in prose. The study established that partnerships
enhances new conference customer acquisition and retention, improves sales turnover
and reduces cost of procurement. Also, the study established that partnership
enhanced Internet connectivity at KICC and reduced outages and downtimes.
Deployment of the Enterprise Resource Planning (ERP) system led to automation of
financial data processing and has enhanced efficiency and accountability. The study
established that partners like hotels are reluctant to share with KICC important
convention researches/thesis and studies since they perceive KICC as a potential
competitor. The study recommends that KICC should develop its facility to
International standards and establish subsidiaries in every county. Also KICC should
seek to improve on its partners’ selection and management of the resulting
relationship with its partners to enhance service delivery. | en_US |
