| dc.description.abstract | The aim of the study was to investigate on the competitive strategies adopted by NGOs in
Kitui County to enhance their performance in Kitui County, Kenya. The objectives of the
study were to establish the competitive strategies adopted by Non-Governmental
Organizations in Kitui County, Kenya and to determine the relationship between the
competitive strategies adopted and performance of NGOs in Kitui County, Kenya. The
study used descriptive cross-sectional survey research design. The target population of
this study was 487 NGOs in Kitui County. Systematic sampling technique was used to
select the sample of 50 NGOs out of the 487 NGOs in Kitui County. The main data
collection tool was questionnaires for all the respondents. There searcher conducted a
pilot study from top management of two NGOs who were not included in the study to test
the validity and reliability of the research instrument. Quantitative data was analysed
using measures of central tendency while qualitative data was analyzed using factor
analysis.Statistical Package for Social Sciences (SPSS) was used to analyze the data. The
established that cost was extremely important factor in dealing with competitive
strategies, Lead Time very important factor, quality was considered as an extremely
important factor. Survival in the market is extremely important as an operation goal.
It would be extremely important to invest in investment that is not observable to rival
firms and very important to invest in Investment that lowers a firm‟s marginal cost. It
would be quite greatly important to use branding services as a strategic option in response
to changes in the market and greatly important to use the latest technology. It was very
important to use innovation, Joint ventures and Outsourcing they increase the NGOs
performance. The study recommends that for Non Governmental organizations (NGOs)
in Kitui County to remain competitive, there is need for the organizations to employ
various strategies such as differentiation and relationship strategies to boost their growth
in the market. Strategy is a combination of competitive moves and business approaches
that manager‟s employ to satisfy organizational vision and objectives.Non Governmental
organizations(NGOs) should focus on changing donor funding patterns; quest to remain
relevant; quest for sustainability; limited financial resources; political interference and
pressure from the environment since this can lead to the adoption of different approache
to various actors in the NGO environment. | en_US |
