dc.contributor.author | Njoroge, Michael W | |
dc.date.accessioned | 2014-11-14T06:03:35Z | |
dc.date.available | 2014-11-14T06:03:35Z | |
dc.date.issued | 2014-09 | |
dc.identifier.citation | Degree for Master of Business Administration,2014 | en_US |
dc.identifier.uri | http://hdl.handle.net/11295/74796 | |
dc.description.abstract | Organizations whether public or private adopt strategies. These strategies are used to
ensure growth of the organizations. In some cases, the survival of some organizations is
dependent on strategies. The study was carried out to determine the competitive strategies
adopted by large manufacturing firms in the Kenyan roofing industry. This study used the
cross sectional survey to understand how the different large manufacturing firms utilized
different competitive strategies in order to ensure they attain the higher market share than
their rivals. The study used both primary and secondary data. The primary data was
collected by use of a semi structured questionnaire. The questionnaire was administered
to different strategic managers in the large manufacturing firms in the Kenyan roofing
industries. These strategic managers were corporate strategic managers, business
development managers, sales managers and the marketing managers. The study findings
established that these large manufacturing firms use competitive strategies. To tackle the
competition within the Kenyan roofing industry these large manufacturing firms use
different strategies. It was also observed that they all had different mix of these
competitive strategies. These findings concurred to what other scholars have found out in
their past studies. The use of this different mix of the competitive strategies was evident
by the success of one large manufacturing firm to the other. Those with larger market
shares used very unique strategies to ensure they out did their rivals. The study
recommends that these large manufacturing firms should continue using the different
competitive strategies to ensure their success and at times their survival. The study also
clearly outlined why some firms are more successful than others. This shows that
different strategy mix could lead to greater success than others. The researcher therefore
recommends that strategies need to be well crafted and the implementations done very
well. The study can be used by other small manufacturing firms to ensure they grow to
become the large manufacturers of tomorrow. As revealed in the study the existing firms
felt threatened by any new entrant into the industry. This therefore means that they have
in store strategies that will deter any new entrant from having an easy entry into the
industry. | en_US |
dc.language.iso | en | en_US |
dc.publisher | University Of Nairobi | en_US |
dc.title | Competitive Strategies Adopted by Large Manufacturing Firms in the Roofing Industry in Kenya | en_US |
dc.type | Thesis | en_US |
dc.type.material | en_US | en_US |