Challenges of Implementing Growth Strategies by Commercial Banks in Kenya
Abstract
Commercial banks in Kenya operate in a dynamic environment characterized by technological
changes, competition, regulatory requirements, economic changes and opportunistic strategic
decisions. This study used descriptive research design. The population of this study comprised
all Banks that were in operation in Kenya by December 2013 whereby a census was conducted.
The study used both primary and secondary data. Primary data was collected using a
questionnaire; the questionnaires were administered to heads of operations of the banks.
Quantitative data collected was analyzed by the use of descriptive statistics using SPSS and
presented through percentages, frequencies, mean and standard deviations. The findings of the
study showed that Government regulations, highly competitive environment and lack of
cooperation and team work among the employees are among the greatest challenges in strategy
implementation. Poor organizational structures, systems and processes, inadequate financial
resources, inadequate human resources skills and experiences, lack of understanding of strategy
and inability to connect formulation and implementation, inadequate equipment and facilities,
lack of co-ordination in the organization are among the least challenges. This study concludes
that banks may use a combination of strategies that best suits their operating environment to
achieve growth. Management must decide on how to deal with challenges that affect the strategy
implementation process. Every organization that wants to achieve its growth objectives must
ensure that the employees are well prepared since the success of any strategy depends on how
well the organizational resources will be blend together with the human resource component to
make business growth a reality.
Citation
Degree Of Master Of Business Administration, University Of Nairobi, 2014Publisher
University of Nairobi