| dc.description.abstract | Companies all over the world are experiencing stiff competition from their competitors.
To gain a competitive edge; they need to be flexible and innovative in their modes of
operations. Globalization has driven many organizations to widen their resources and
capability enhancement from internal environmental practices to greater heights.
Attention is increasingly shifting towards external collaboration and networking outside
the boundaries of the organization. This requirement has become essential in order to be
competitive locally and across the borders. As to achieving this, organizations need to
have strong upstream and downstream integration of their elaborate network of business
relationships. As companies seek to enhance their competitive positions in an
increasingly global marketplace, they are discovering that they can cut costs and maintain
quality by relying more on outside service providers for activities viewed as
supplementary to their core businesses The main aim of this study was to carry out a
study on the influence of outsourcing strategy on the performance of three to five star
hotels in Nairobi County. A descriptive research design was used to evaluate because the
main interest was to explain a viable relationship. The target population in this research
design was all the three to five star hotels in Nairobi County. There are twenty six three
to five star hotels in Nairobi County. The unit of analysis was the purchasing manager.
The data collection instrument was structured questionnaire containing both open ended
and closed ended questions. The data obtained was analyzed using statistical package for
social sciences and descriptive statistics for example the measures of central tendency
and measures of variation. The finding found out that outsourcing has an influence on
increased customer satisfaction, capacity of innovation and flexibility ,reduced cost and
improved quality of service; organizational competiveness and increased sales turnover
and profitability, recommendation is made on improving outsourcing methods as well as
identified gaps for future research, | en_US |
