The influence of business strategies on the perfomance of small and medium enterprises in Nairobi county, Kenya
Abstract
This study had set out to establish the influence of business strategies on the performance
of Small Medium Enterprises (SME’s) in Nairobi City County. The study had also set out
to determine the business strategies adopted by small and Medium Enterprises in Nairobi
County. The study was guided by the following research objectives: to determine the
business strategies adopted by SMEs in Nairobi County and to establish the influence of
those business strategies on their performance. The study targeted 461 SMEs operating in
Nairobi County which are licensed by the County Government. The study targeted
owners, managers and /or owner/managers operating SMEs within the Nairobi County.
The study adopted descriptive research design in collecting data from respondents. The
study employed a simple random sampling methodology to select a sample representative
of the total population. The main tool for collecting data was questionnaire (Primary
source). The questionnaires were personally administered by the researcher to allow for
further probing on issues that may not have been clear to the respondents. The data was
analyzed using descriptive and regression statistics with the aid of SPSS 21.0. Regression
model was used to establish the influence of business strategies (Human Resource,
Finance, Information Communication Technology and Competitive strategies) on the
performance of SMEs. The study found out that it is indeed true that the various business
strategies influence the performance of SME’s operating within Nairobi County. The
study affirmed that those SMEs that have implemented business strategies have improved
their performance.
Citation
Master Of Business Administration, University of Nairobi, 2014Publisher
University of Nairobi