| dc.description.abstract | Strategic Management is a concept that concerns with the formulating, implementing,
and evaluating cross-functional decisions that enable an organization to achieve its
objectives. Generally strategic management practices can improve efficiency in
various organizations. Strategic management involves the analysis of both present
and future environment. Success which is the survival and prosperity for KRCS
depends on how the Society relates to the environment. What truly brings value to the
Society is how the strategic management concept is formulated, implemented and
evaluated so as to adopt to the turbulent environment KRCS internal strengths are
deployed to take advantage of external opportunities and enhance performance. The
objective of this case study was to establish the strategic management practices
adopted by the Kenya Red Cross Society Limited. The study used both primary and
secondary data for the study. Primary data was obtained through an interview guide
with seven top management. Secondary data was obtained from published reports,
organization’s internal articles and publications. The data obtained was analyzed
using content analysis to present the findings of the study. The findings
acknowledged that the organization formulated vision, mission statements, core
values and strategic pillars and did environmental scanning and there was evidence of
strategic planning, objectives setting and monitoring of strategy implementation. The
study concludes that KRCS management should guide its employees on the
importance of strategic plan in the organization. This should include strategic
management practices anchored by the environmental dependency theory such as
formulation, implementation, monitoring and evaluation of strategic plans that are
affected by the internal and external environment. Furthermore, a formal succession
plans in all its departments should be initiated, provide equal priorities to both
strategy formulation and strategy implementation and conduct periodic monitoring
and evaluation of strategic plans. The study recommends research on the
effectiveness of the strategic plans at KRCS particularly the effectiveness of 2011 to
2015 strategic plan and to evaluate and find out whether the objectives were met. | en_US |
