| dc.description.abstract | The construction industry is one of the major contributors to the country economy.
Just like any other industry, the firms in this sector are faced with an ever-changing
external environment. To survive the turbulent environment, the organisation must
continually review the strategic practices to remain competitive. This research project,
therefore, sought to establish the strategic management practices in the construction
industry with specific reference to Triad Architects Ltd.
The study adopted a case study research design where data was collected through
personal interviews and data analysed through thematic and comparative analysis.
The study found out that Triad Architects Ltd is involved in strategic planning as
evidenced by presence of a mission and vision statement. The main strategic
orientations include offering superior products through innovation while reaching
customers within a wide geographic reach. Cost leadership is not a strategy adopted
by Triad.
In conclusion organisations must adopt strategic planning practices to remain
competitive in an ever changing environment. | en_US |
