Application of Critical Success Factors and Performance of Gulf African Bank Limited in Kenya
Abstract
There is abundant literature describing the performance of organizations based on
strategy and competencies. Performance as a dependent variable can be explained by
the focus on the extent of application of CSFs being the independent variables. The
identification of the right CSFs and their effective application by management
contributes greatly to the performance results attained in an organization and any
differential results within an industry. The study aim was to identify the critical
success factors applied by Gulf African Bank Limited and to establish the extent to
which they contribute to the performance of the bank. The study reviewed relevant
literature on critical success factors. The study used a case study GAB. Interview
guides were administered to key top management officials across the bank. Their
selection was by random sampling. Data collected was scrutinized for completeness,
consistency, accuracy and uniformity. The results were analysed and the findings
indicate that GAB has used several critical success factors that have enabled them to
gain a competitive edge.