| dc.description.abstract | In a competitive business environment, corporate firms require strategic thinking and only by
formulating and implementing good corporate strategies can they become strategically
competitive. A sustainable competitive advantage occurs when a firm evolves and implements a
value – creating strategy of which other firms are unable to replicate the benefits or find it too
costly to initiate. Corporate strategy includes the commitments, decisions and actions required
for a firm to achieve strategic competitiveness and earn above average returns. This study
employed a descriptive survey. The study population comprised of 34 non-deposit taking
microfinance institutions operating in Nairobi, Kenya. The census method was employed since
the number was small. Data was collected through interviewer-administered questionnaire that
targeted mid-level to senior management positions as informants. The researcher used statistical
package for social sciences (SPSS) to analyze the data. The study found out that half of the
respondents indicated that the competition facing the organization was fairly high. In addition,
the study also found out that majority of the respondents strongly disagree that organizations
identify key success factors hence focus their resources and efforts on these factors which
subsequently enhance their chances of survival. The study concludes that the competition facing
the organizations was fairly high and that organizations do not identify key success factors hence
unable to focus their resources and efforts on these factors which subsequently enhance their
chances of survival. The study also recommends that the organization should mobilize sufficient
resources since resources constraints jeopardized strategy formulation. Moreover, the study
recommends that MFIs should devise a retention strategy which protects its human resources. | en_US |
