| dc.description.abstract | For organizations to achieve their goals and objectives, they have to constantly adjust to their
environment. This environment is constantly changing and so it makes it imperative for
organizations to continuously adapt their activities in order to assure survival. In today's
highly competitive environment, companies need an extra edge to enhance their
competitiveness. Many organizations are putting more focus on attracting and retaining
customers and increasingly human resource professionals are tasked with developing
programmes designed to enhance employees’ customer service skills. The increasingly
competitive global marketplace has compelled organizations to transform themselves in
the way they conceptualize and conduct business. The objective of the study was to
establish and determine innovation strategies adopted by the mobile telephony companies
and commercial banks in Kenya. The study adopted cross sectional survey design. The
population of the study consisted of all the four mobile companies and all forty two
commercial banks operating in Kenya. The study used primary data which was collected
through self-administered structured questionnaires. The data was analysed using
descriptive statistics and presented using tables. The findings of the study was that the
companies innovation strategy incorporates sum of knowledge, experience, resources,
assets and managerial capabilities and skills in business available or is able to obtain in
due time, improvement of climate for innovation, innovation which include an organized,
systematic, and continual search for new opportunities, innovation strategy which has
been linked to available resources, the corporate strategy, the marketing function and the
information technology functions and finally, that organization approach to innovation is
comprehensive or rather all inclusive. The application of innovation strategy in the
companies was supported by organizational structure, culture and management risk
aversion. Resource constraint was found a hindrance to innovation strategies in the
companies. | en_US |
