| dc.description.abstract | In the rapid
changing business environment
and the high technology atmosphere
of the 21st
century organization are becoming more innovative than ever before. Most
organization in the developing and the developed world are opting for change in
management, looking for ways to improve their ability
to create new ideas and develop
the best environment for creation of ideas.
Knowledge management is
now recognized as
an organization most valuable asset, because
knowledge
is a complex asset it must be
managed
in a different way unlike other resources. In
the
fasts
changing business
environment, knowledge has become the mainstay of every organization in creating
and
sustaining competitive advantage differentiation. The recent trend in the field of
strategic
knowledge has been
it
emphasizes the role of organization
knowledge
as the basis of the
effective competitiveness
Knowledge management is the key to effective competitiveness
in an organization.
However, no study has focused on the impact of Knowledge
management on competitive advantage. This study sought
to investigate Safaricom
Limited
has
used knowledge management as strategic tool for achieving competitive
advantage. This study adopted a case study since the unit of analysis was one
organization. The study used interviewed guide to collect
primary
data was
where
researcher distributed the interviewed guide
personally.
The study used
open-
ended
questions that enabled the researcher to collect qualitative data. This
was used in order to
gain a better understanding and possibly enable a better and more in
sightful interpretation
of the results from the study. The respondents of this study staff working at Safaricom
where the study targeted to interview 5 respondents.
A content analysis and
qualitative
analysis were employed. The data was then presented in a
continuous prose as a
qualitative report on risk knowledge management as a strategic tool for competitive
advantage at Safaricom limited Kenya.
From a target of five respondents all respondents
targeted completed the interview guide making a response rate
of 100%. The study
concluded that Through knowledge management Safaricom has developed a range of
products and services which include roaming services, data messaging, M-pesa, voice
services, information and security services, Video Conferencing Telepresence, Virtual
Computing and much more. Policies laid down by the government such as taxation are
key challenges that the organization face in creating polices and strategies on knowledge
management.
On
the impact of knowledge management on competitive advantage, it was
established that knowledge management policy at safaricom limited is a long term
strategy focused on transforming lives.
The turbulent business environment, with global
trends and the stringent competition in the world market resulted in the significant
changes that
Safaricom Limited
should introduce in their current business operations. The
changes are necessary for survival in the market. The
Safaricom should adopt
to changes
in the external environment and make changes in the internal environment in terms of
innovation, increasing competitiveness, employee training, increasing flexibility,
improving processes and business performance. | en_US |
