| dc.description.abstract | Competition is a key influencer of how a business operates and for a firm to operate in
a highly competitive environment and generate high returns to its shareholders it must
employ effective strategies and implement them efficiently. The study sought to
determine the intensity of competition felt by motor vehicle parts manufacturing firms
and also to establish the competitive strategies The research was carried out in Kenya
and the population of the study was from a list of motor vehicle parts manufacturing
firms obtained in from the Kenya association of manufacturers. a sample of 15 firms
was selected as sample representing a total of 40 firms. The theoretical underpinnings
of the study were the porter‟s five force analysis and generic competitive strategies A
descriptive qualitative design was used for the study and primary data was collected
through a questionnaire with both open and closed questions, data analysis was done
through frequencies, percentages and the findings presented in form of tables, charts
and graphs.The study established firms in this industry are facing stiff competition
from rivalry between firms, threat of new entrants, customers and suppliers having
strong bargaining power. The study also established that firms in this industry have
adapted competitive strategies which include cost leadership, focus strategy and
differentiation strategy in order to survive | en_US |
