dc.description.abstract | Strategies have become essential measures in enhancing the operations of organizations.
Strategy generally involves setting goals, determining actions to achieve the goals, and
mobilizing resources to execute the actions. A strategy describes how the means
resources will achieve the ends goals. The senior leadership of an organization is
generally tasked with determining strategy. Strategy can be intended or can emerge as a
pattern of activity as the organization adapts to its environment or competes. It involves
activities such as strategic planning and strategic thinking. Organizational performance is
determined by the effect of the strategies on the company operations. Strategy has been
studied for years by business leaders and by business theorists. Yet, there is no definitive
answer about what strategy really is. The theory of strategy is mainly concerned with the
performance of the organization. This is mainly in regards to a competitive environment.
The theory bases its views on the competitive advantage and the influence of the
strategies on the management practices in the organization. The research design for this
study is a case study. This is based on the fact that the unit being analyzed is one
organization. This study applied both primary and secondary data. An interview guide
will be applicable in the collection of the primary data. The study established the
challenges facing the implementation of strategies in the organization by looking at
policy documents for policy formulation applied in the implementation strategies in the
company. The study also established the challenges facing the implementation of the
strategies by focusing on the process applied in the development of the mission and
vision statement. It was found that Change management models and research are still
relevant for the twenty-first century. It is evident that the business world is ever changing
with the advancement in technology, shifting employee’s needs, changing financial
market trends, changes in ethical values and need for business expansion. The study
recommends that the organization should improve awareness in regards to the mission
and vision statement. It is also recommended that the organization should support
participatory rapid appraisal, planning and implementation of project activities within the
organization with the aim of enhancing the performance. | en_US |