| dc.description.abstract | The banking industry has experienced a rapid growth in terms of profits, deposits,
revenues from 2002 to date. This trend has triggered a lot of competition in the banking
industry. KCB has managed to weather this competition to stand out as one of the most
successful Kenyan businesses today. This paper seeks to explore the extent to which
Agency Banking has been explored as an expansion strategy at Kenya
Commercial Bank
Group Ltd to remain relevant and competitive business. Kenya Commercial Bank is one
among 43
other commercial banks in Kenya that form a subset in the set of Financial
Institutions. The emphasis of this study is laid on how the structure, s
cope and extent to
which Agency Banking have been explored as an expansion strategy in KCB. The study
also seeks to find out challenges of Implementing Agency Banking as an expansion
Strategy at KCB and agency banking relevance as expansion strategy. The project will
use the approach of a case study to have an in-depth analysis of how the various factors
attributes to strategy, challenges of its implementation. Primary data will be collected
through the use of an interview guide and data collected will be
analysed through content
analysis. Secondary data will be collected through the use of circulars, staff magazines
emails and staff notes on training for Agency Banking.
Keywords in this project include among others:
Banking industry,
Kenya Commercial
Bank
(KCB), Agency banking, expansion strategy, Agency banking strategy, adoption of
agency banking by KCB, branchless banking,
Central Bank of Kenya (CBK)
and
Ansoff‟s growth matrix | en_US |
