dc.description.abstract | Every
organization
understands that a clear and directed strategy is needed to achieve business
success, but the role of culture in regard to strategy and performance is often not recognized.
Theoretically, it has been argued that culture of a
n organization affects those who make the
strategy for the organization and the strategy which is made affects the resultant performance of
the organization. The purpose of the study was to establish the influence of culture on the
relationship between strategy and performance of the top ten insurance companies in Kenya. The
study adopted a descriptive research design on a target population of top ten insurance
companies registered in Kenya. The study used self-administered semi-structured questionnaires
as the main instrument for data collection. Using Statistical Package for Social Sciences,
descriptive analysis was done on the data collected. This involved: frequencies, percentages,
mean and standard deviation. Regression analysis was used to establish the relationship between
culture and performance and between strategy and performance. The study findings show that
organization corporate-culture has had an impact on
employee performance. Culture was rated
highly by 88% of the respondents as affecting the global sourcing of efficiency. The implication
is that
the insurance sector in Kenya is not effectively implementing its strategies because
employees have a culture that they do not want strategy to change. Besides, workplace behaviors
affected employee productivity in insurance sector.
The study concluded that insurance
companies have tried harness and align their organizational culture to their strategies in order to
improve their performance. The study recommends mitigating risks involved in integrating
organizational culture with performance, and creating an effective and efficient environment,
insurance companies need to ensure that employee-steer business and maintain strong corporate-
strategy relationships at all times. The study also
found that organizational structure influences
employee performance at the insurance sector in Ken
ya. The implication from this is that if
strategy formulators formulate vague strategies, they will not have ab effect in improving
employee performance at the insurance sector. | en_US |