| dc.description.abstract | This study was conducted to determine consumer attitude towards analogue to digital
migration of television broadcasting technologies. To achieve this, primary data was
collected using structured questionnaires; the questionnaires were administered to
(10) respondents per stratum comprising of Kenyan male and female adults who were
accessed in households within the strata through door to door, drop and pick method.
Strata comprised of constituencies within Nairobi County which were (8) as per the
2009 constituency geographical divisions - Kasarani, Kamukunji, Dagoretti,
Westlands, Embakassi, Starehe, Langata and Makadara. Data was analyzed using
descriptive statistics; this was presented in form of tables - cross tabulations,
frequencies and percentages. Pearson correlation coefficients and matrices were
conducted to test the correlation among variables and demographics with reference to
significance. The study found that respondents were aware of migration from
analogue to digital television technology and also demonstrated that respondents had
a higher favourability towards attributes that digital technology has over analogue
technology however most respondents indicated that they were being held back by
constraints such as affordability and implementation. The researcher recommended
that similar studies should be carried out in other counties and consumers need to be
provided with more information about digital technology. Best practices should also
be emulated from countries that have switched off analogue technology in the region. | en_US |
