Challenges of the Implementation of E-business Strategy, by Companies Listed in the Nairobi Securities Exchange
Abstract
This research paper discusses the challenges faced by companies listed in the Nairobi
Securities Exchange while implementing e-business strategy. The research paper analyses
these challenges and presents the results in these categories : Financial Capacity,
Motivation and Ownership, Board Support, Organizational Structure, Open to Change
and Human Resources capacity. E-Business technology provides organizations with a
great opportunity to enhance relationships with external and internal parties across its
value and supply chains. The research findings suggests that, e-business must be
considered systematically in developing an organization's overall competitive strategy.
The research provides several pointers that could pave the way for a smooth transition to
e-business implementation and recommends a slow and methodically approach to ebusiness
strategy implementation. The research paper provides significant contributions
to the policy of strategy implementation, theory and practice of implementing e-business
strategy. It show a framework for how, the e-business strategy that an organization adopts
enables it to win in the long term and how the use of technology helps it gain competitive
advantage. E-business systems are now gaining familiarity in Kenya, It is therefore
important from a strategy formulation, design and implementation perspective that
potential pitfalls are identified and conceptual solutions are made available for the
adoption and implementation of e-business solutions. The study was done by
interviewing senior managers from companies listed in the Nairobi Securities Exchange.
Respondents interviewed were drawn from 36 companies. The paper concludes that,
there exist various challenges to the implementation of e-business strategy and that ebusiness
planning process is similar to any other business planning initiative. These
challenges are more organizational in nature as opposed to being technology related.
Organizations that integrate e-business models with their strategic orientation are more
likely to have successful results. To implement e-business solutions, it is necessary to
have supporting information, financial capacity and organizational infrastructure and
systems.
Citation
Masters of Business AdministrationPublisher
University of Nairobi