Challenges in the Uptake and Provision of Medical Insurance in Kenya
Abstract
The study investigated the challenges in the uptake and provision of medical insurance in
Kenya. The objectives of the study were to determine the challenges in the uptake and
provision of medical insurance in Kenya and measures to be adopted in overcoming these
challenges. A descriptive survey design was used; data was collected from respondents
using semi-structured questionnaires and data was analysed using SPSS analysis software.
Tables, bar graphs and charts were used in presentation of data. From the findings it is
clear that cost of medical insurance, disposable income and marketing activities are the main
challenges in the provision of medical insurance in Kenyan. Fraud, cost of health care and
lack of knowledge on medical insurance are the major challenges in the provision of health
insurance in Kenya. The study recommends that medical insurance providers should develop
affordable products to avoid locking out many would be clients who cannot afford to pay
costly premiums. By collaborating with health care providers, medical insurance providers
could negotiate cheaper health care costs for their members. Medical insurance providers
should carry out marketing campaigns and should also open more branches in rural towns
so as create more awareness on medical insurance and its benefits. Insurers should also
introduce discounts for clients with few claims to encourage prudent usage of medical
covers which are often misused resulting to increased costs. The introduction of discounts
may also avert moral hazard. The study recommends further research on medical
insurance by narrowing down to specific challenges identified such as fraud or information
technology.
Citation
Degree Of Master Of Business Administration,2014Publisher
University Of Nairobi