| dc.description.abstract | The strategic plan in response to environmental plan might be obvious strategic decision making
in firms. The objective of this study was to determine the factors influencing implementation of
strategic plans at KRA. The case study design of research was used for this research. This case
study used primary data. Primary data is defined as data used in research originally obtained
through surveys, interviews and direct observation for the first time by the researcher. The
instrument that was used to collect the data was an interview guide because it seeks to investigate
a specific area of the organization. The respondents were the finance manager, strategic planning
manager, human resource manager and the marketing manager. This is because these are the
people in charge of implementation of strategies at KRA. Content analysis was used as it is
considered as a relatively exact research method (based on the hard facts as opposed to
Disclosure Analysis). From the findings the study found out that KRA top management is
committed towards strategy implementation and that commitment affected to a very great extent
the strategy implementation. The research found out that communication is a key factor on
strategy implementation at KRA. The coordination of activities related to the strategy
implementation in KRA was rated as good and the coordination of activities was found to affect
strategy implementation to a great extent. It was further reported that organization culture of
KRA affected strategy implementation. The study concludes that lack of proper knowledge poses
a challenge in strategic plan implementation The study recommends that because of the dynamic
work environment that exists in most organizations, it is important for managers to have the
skills to understand planned plan and its components for success | en_US |
