| dc.description.abstract | The study sought to establish marketing strategies adopted by hotels in nairobi county
as well as their attraction of international customers. The study objective was to
establish the marketing strategies adopted by hotels in Nairobi County and their
influence on performance of International customers.
The study adopted descriptive research design targeting 52 hotels in Nairobi County
where each hotel received 1 questionnaire. The respondents were Marketing managers
or the equivalent. Primary data was collected using questionnaires as well as
secondary data from articles in regards to performance of the hotels. The data
collected was presented in form of frequency tables as a representation of the results.
Findings from the study indicate that marketing strategy practices namely Broadcast
communication, Social Media, Billboards, Verbal and Print have an effect on the
attraction of international customers to hotels in Nairobi although in variation. All the
hotels strive to make their services be of good quality and known by their target
market. This study has established that social media is widely used by hotels to
market their services to international customers and therefore affect their
performance. Firms need to continously adopt frameworks that creatively churn out
endless practises in order to remain competitive. In addition, they have to find out
which platforms their target population access in order to market their services
accordingly. | en_US |
