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dc.contributor.authorGichuki, Michael
dc.date.accessioned2014-12-03T09:36:34Z
dc.date.available2014-12-03T09:36:34Z
dc.date.issued2014-10
dc.identifier.citationDegree of Masters of Business Administration (MBA), School of Business, University of Nairobien_US
dc.identifier.urihttp://hdl.handle.net/11295/76047
dc.description.abstractKnowledge management helps to identify, generate, accumulate, save, retrieve, and distribute knowledge to contribute towards improving company-wide service quality. The study sought to determine the knowledge management practices adopted by hotels in the coastal region, Kenya in achieving competitive advantage and the factors that influence adoption of knowledge management for competitive advantage by hotels. The study used a descriptive survey design. A survey design was appropriate because it describes people responses to questions about a phenomenon or situation with aim of understanding respondent’s perceptions from which truism is constructed. It was also the most appropriate since it ensures that the data obtained gives appropriate answers to the research questions. A census study was conducted of all high end hotels in the coastal region as at August, 2014. This study used primary data. Primary data was collected by the use of a structured questionnaire (Appendix I). The questionnaire was administered using ‘drop-and-pick later’ method. The questionnaire included the knowledge management variables at different application areas. The data collected helped to assess the adoption of knowledge management practices. The respondents were the General Managers and Human resource managers of the hotels because they are deemed to be well versed with the knowledge management practices in the hotels. The data collected was cleaned, validated, and edited for accuracy, uniformity, consistency and completeness. Descriptive statistics was used to determine the extent to which knowledge management practices have been adopted. The data collected was meant to establish the extent of implementation of knowledge management practices by the hotels and to help determine the factors that influence adoption of knowledge management by hotels. The study found out that knowledge management practices are adopted by the hotels in the areas of knowledge creation, knowledge acquisition, knowledge filtering, knowledge storage and representation, knowledge application and knowledge distribution and exchange. The study also established the hotels have a comprehensive, adequate database which is available for all personnel. The hotels also document problems and their solutions for future benefits. The study also found out that the hotels document expert knowledge and organize it as stories of success to be used later. In knowledge application, the hotels have a follow up programme to ensure that subordinates use and apply methods gained during training. The study also established that in knowledge distribution and exchange practices, the hotels maintain a database including a list of names and addresses of experts to call up for consultancy, the employees use e-mail to share and exchange knowledge with others and the hotel has an intranet which enables sharing and exchanging of knowledge with others. Regarding factors influencing adoption of knowledge management practices in the hotels, the study found out that the factors like organizational culture, organizational structure, information technology and institutional capacity and level of training. In competitive advantage, the study established that knowledge management is significant in helping the hotels in the development of innovative products and minimum loss of valuable knowledge. The study recommended that knowledge management is increasingly becoming an important tool for businesses to gain a competitive advantage and in turn drive economic growth; the government should come up with relevant policies that will support the education of owners and employees of different hotels on importance of adoption of knowledge managementen_US
dc.language.isoenen_US
dc.publisherUniversity of Nairobien_US
dc.titleAchieving Competitive Advantage Through Knowledge Management Practices by the Hotels in the Coastal Region, Kenyaen_US
dc.typeThesisen_US
dc.type.materialen_USen_US


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