| dc.description.abstract | Many organizations are faced with the challenge of remaining relevant in a highly
competitive business environment. It is becoming increasingly important to be able to
keep up with the current trends in strategy development or risk becoming irrelevant. One
of the key interventions being explored is organizational learning and many key
organizations, Sarova Hotels Limited included, have found the importance of developing
a learning culture to be able to keep up with the demands of their trade. The study
purposed to bring to light the management perception of the influence of strategy
development at Sarova Hotels Limited and was guided by two key objectives. These
being, to establish the Management Perception on the influence of Organizational
Learning on Strategy development and to determine the factors that influences
Management Perception of Organizational Learning at Sarova Hotels Limited. The study
adopted a cross-sectional census survey. The target population comprised of 143
managers in total and was spread out across the various hotels. The data collected was
primary and quantitative in nature that was collected using a self-administered
questionnaire. The findings were that, the management team of Sarova Hotels Limited
perceive organizational learning to be consciously structured as a learning process;
management systems for accounting assist learning from the consequences of decisions
made needed during strategy development; employees with external contact function as
environmental scanners, collecting information to pass on to other staff; information
collected externally is used by the organization as a platform for strategy development;
information is deliberately shared so as to learn and benchmark with others giving a base
for strategy development; high standards are maintained in line with the strategic
development needs of the company and resources and facilities are accessible to everyone
in order to encourage self-development. The external factors that influenced management
perception involved the amount of work and time it takes for results to materialize, the
benefits of strategic direction of the company; recognition of input; action by competitors
and continuous training and development for staff regarding the process. The conclusions
made from the study were The study made recommendations based on the study findings
that the aim of the management team in organizations should be to encourage processes
that unlock the knowledge and potential of individuals, encouraging them to share
information and knowledge they have learnt so that every individual can become aware
of the various changes that are occurring around them. All employees and managers
should be involved in the process of finding new ways of attracting clients, launching
new marketing campaigns and ensuring their presence is felt. Organizational learning
should be brought out to influence strategy development and the policies should be put in
place in the organization as guiding principles to enable the learning culture thrive | en_US |
