| dc.contributor.author | Ndiwa, Herbert K | |
| dc.date.accessioned | 2014-12-03T13:07:24Z | |
| dc.date.available | 2014-12-03T13:07:24Z | |
| dc.date.issued | 2014-10 | |
| dc.identifier.citation | Degree in master of science in innovations and entrepreneurship management school of business, University of Nairobi | en_US |
| dc.identifier.uri | http://hdl.handle.net/11295/76146 | |
| dc.description.abstract | The motor vehicle industry is a dynamic industry with customer needs that vary every
time. This has forced organization to continuously embrace innovation and technology to
satisfy the customer needs. The purpose of the research was to establish the effect of
innovation and technology management practices on business survival in the motor
industry. The research was limited to motor vehicle companies in Nairobi County.
The research design adopted for the study was descriptive research and the target
population was all the motor vehicle industries namely, assemblers, garages, importers
and motor retailers in Nairobi County. Questionnaires were distributed to all the
companies and the response rate was 73% thus adequate for the study. Data obtained was
analyzed and deduction made about innovation and technology management practices in
the motor industry and their effects on business survival.
The findings show that the motor vehicle industry was established and is mature. The
employees were also mature basing on the periods they had worked for the organizations.
The most adopted innovation and technology management was strategic positioning
relative to its competitors. This was also depicted to be the most effective practice for
business survival. The least adopted and effective practice was established to be the use
of commercialization of technology to earn royalties. This practice is not used in the
motor vehicle industry in Kenya. The research also shows the effect of other innovation
and technology management practices and their impact on business survival.
From the research, it is concluded that various innovation and technology management
practices adopted in the motor vehicle industry in Kenya had different effects on business
survival. Those adopted to a high level had greater effects and thus promoted survival of
businesses. The research further recommends adoption of more practices in the industries
as well as a further research on commercialization of technology in Kenya | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | University of Nairobi | en_US |
| dc.title | The Effect of Innovation and Technology Management Practices on Business Survival in the Motor Vehicle Industry in Kenya | en_US |
| dc.type | Thesis | en_US |
| dc.type.material | en_US | en_US |
