| dc.description.abstract | Strategy implementation is a process that turns plans into actions assignments to accomplish stated objectives. It is complicated and time consuming as well. The aim of this study was to examine strategy implementation and the challenges at International federation of red cross. Case study was used because the research problem required an in depth study to explain the process and the challenges of strategy implementation. Both primary and secondary data was used in this study. The primary data was collected through interview by use of a structured interview guide and the secondary data through organizational annual operational plans. Content technique analysis was used to analyze the data collected, It deemed appropriate because it assisted in making inferences by objectively identifying specific messages and then relating them with their occurrences trends. The results of the study indicated that a long range plan do exist, a five year plan and an annual plan derived from it which is reviewed on quarterly basis. The operational implementation plan is reviewed and the outputs and activities necessary to achieve the outcome in the strategic plans is set out, as well as the operational budgets and responsibility matrix. The structure is reviewed and adjustments made to suit the desired outcome to be achieved as well as the internal systems and regular monitoring systems. The study also revealed a number of challenges which included organizational structure, staffing, resource insufficiency and communication. The study also faced a number of limitations including time set for the set for the study which was short, getting to interview top management of the organization was a challenge and the interview guide as a data collection instrument also posed a limitation. For strategy implementation to be successful the strategy must match the structure. The organization has to revise the structure and decentralize as much as possible so that decisions can be made easily and fast. Findings indicated that organization cannot hope to perform the activities required for successful strategy implementation without attracting, motivating and retaining talented managers and employees with suitable skills and intellectual capital. The organization also need to fundraise and reduce donor dependency so that objectives can be achieved easily. The study confined itself to International federation of red cross, Somalia. This research should therefore be replicated in other International federation of red cross country offices to establish whether there is consistency in practice among the country offices and whether the challenges are similar | en_US |
