| dc.description.abstract | Strategic partnership success is very essential to the organizations that enter into alliances
with others. Strategic alliances with other companies are some of the methods used by the
commercial banks in order to deal with the contemporary market forces of competition.
The factors that play in the strategic alliances in the United States may not be similar to
those that are at play in Kenya. The characteristics of the buying companies may not be
similar to the banking and the mobile telecommunication industry in Kenya. The mobile
banking involves strategic alliances between the banking and mobile telecommunication
companies. In Kenya, strategic alliances between the commercial banks and the mobile
telecommunication companies has not been successful. The objective of the study was to
identify the forms of strategic alliances between the banking industry and the
telecommunication sector in Kenya and to assess the importance of growth of strategic
alliance between the banking industry and the telecommunication sector. Cross sectional
research design was used in this study. The target population for the research was
employees from the mobile telecommunication companies in Kenya and the Banking
institutions that have formed strategic alliances in the use mobile banking. This study
used questionnaires and document analysis as the data collection methods. Descriptive
statistics approach was adopted for analyzing and presenting the data in this research. The
researcher used qualitative and quantitative analysis to interpret the data obtained from
the field. The study revealed that corporate culture of companies affected growth of
strategic alliance in mobile banking services. The study revealed organization faced
impediments when formulating a strategic alliance with other companies such as lack of
trust , different in priority interest of the companies, failure by top management to be
committed toward strategic alliance and failure by management to allocate sufficient
resource toward strategic alliance formulation and legal and regulations government
commercial undertakings. The study concluded that corporate culture of companies
affected growth of strategic alliance in mobile banking services. The study concluded that
commitment of the top leadership in their organization strategic alliance in the mobile
banking services was essential to the growth of the strategic alliance in the mobile
banking services. The study concluded that companies could improve growth of the
strategic partnership between companies and other players in the mobile banking sector
through effective utilization of existing market conditions to promote strategic alliance
formation such as removing of stringent legal rules, designing of good model s of
partnership formulation of that facilitated integration of the mobile phone services and
money transfer and execution strategies that enabled the company to get a critical mass
market. The study recommends that management of firms should focus on promoting
positive corporate culture through improving on work discipline focus, result oriented
staff, professional focus of interest, job orientation and employee orientation management
commitment which would foster favorable corporate culture that would influence growth
of strategic alliances between companies. From the findings, management should ensure
commitment of the top leadership in their organization strategic alliance undertaking is
achieved to influence success formulation and growth of strategic alliance | en_US |
