| dc.description.abstract | The aim of the study was to establish benefits of corporate social responsibility at Safaricom
Limited. The study used descriptive research design with a target population of 100 employees
of Safaricom whereby primary data was used. The researcher employed open-ended
questionnaires in order to obtain responses from the sample population. Descriptive data analysis
was employed in analyzing the data presented in the study. Ultimately the research findings
Safaricom practices CSR by choosing its own unique activities. The range of activities the firm is
involved in included provision of good working conditions for employees, enhanced employees’
welfare, truthful advertising, and empowering communities through provision of social services
and food security and environmental conservation. Participation availability of resources,
sustainability of projects, the moral obligation of giving back to the community as well as
various regulations were some of the factors influencing corporate social responsibility practices
adopted by Safaricom Ltd Implementation of CSR activities in the organization was largely done
through employees, volunteers and other key stakeholders. The study further concluded that CSR
needs joint participation of key stakeholders like employees for its sustainability. Attraction and
retention of talented employees, increased growth in market share, enhanced brand image and
reputation and employees get more committed, proud and happy of the organization were some
of the benefits of CSR. It is recommended that Safaricom Limited ought to engage the
stakeholders more to enable them perceive value in all CSR activities so as they support the
firm’s engagement in it. Most interviewees agreed that corporate social responsibility activities
had been of benefit to employees. This was reflected in the improved company image, increased
number of customers, attracting outstanding employees and improved profitability. | en_US |
