| dc.description.abstract | Diversity management is a holistic and strategic intervention aimed at maximizing every individual’s potential to contribute towards the realization of the organization’s goals through capitalizing on individual talents and differences within a diverse workforce environment. Organizations devote resources to diversity initiatives because they believe diversity is a business imperative and good for the bottom line.The objective of this study was to find out the effects of workforce diversity management strategies on firm performance in LG Electronics Kenya Limited. The research design for this study was a case study since the unit of analysis is one organization. The research used mainly primary data. Primary data was collected using an interview guide. The interview guide contain open-ended questions to collect qualitative data. The interview guide was administered to the finance manager and finance director, head of strategic management, human resource managers, operation managers and relationship manager, working in LG Kenya making a total of 10 interviewees. From the findings, the researcher concluded that the company had experienced workforce diversity as it attracts and retains the right skills, the best minds and all the required resources. The study revealed that use of workforce diversity management strategies influenced achievement of high profits, return on assets and return on investment, increase company productivity, achieving competitive advantage and increase market share, improve quality of product and service delivery, offering of quality electronic products, increase Company Network, product market performance and increase sales volume. Workforce diversity management strategies influence company performances. From the findings, diversity efforts support and contribute to an organizational growth strategy and reinforce the importance of linking diversity promoting organizational culture change and enhance creating a work environment that nurtures teamwork, participation and cohesiveness which positively impact on company performance. The study also concluded that the company maximizes the potential of a diverse workforce for a competitive advantage to best serve the market by having a greater employee’s diversity that makes it able to mirror increasingly diverse product markets and have more complex inimitable social resources. The study also concluded that the by promoting training programs that encourage valuing diversity in the workplace, employers typically reduce employee dissatisfaction, improve morale and increase productivity. Maintaining a diverse workforce also reduces an employer's risk for discrimination. From the findings the study recommends that in order to achieve a high level of innovation that ensures employee’s satisfaction, quality, market share and the number of new products, management in the company must ensure successful adoption of diverse workforce management strategies | en_US |
