| dc.description.abstract | The study assessed the uptake of modern contraceptives among women in Nairobi
County: A study of the C-Word Campaign.
The objectives of the study were: (i) to establish the knowledge levels of contraceptive
use among women aged between 15 – 24 years in Nairobi; (ii) to find out the type of
modern contraceptive methods targeted by the C-Word Campaign; (iii) to find out the
challenges faced by women towards accessing modern contraceptives and information
and (iv) to establish the role of communication on influencing contraceptive uptake as an
intervention on increasing contraceptive prevalence and social behaviour change.
The study used the descriptive research design. It utilised two theories of behaviour
change communication. These were: the theory of planned behaviour (TPB) and the
process of behaviour change (PBC). Qualitative data was collected using the interview
method. Key informant interviews and focus group discussion methods were used to
collect data. The tools used were interview schedules and interview guides respectively.
The data were interpreted using thematic analysis.
The study found out that the youth had a basic knowledge and understanding of
contraceptives and the C-word campaign. The campaign helped them to know of other
methods they can use to protect pregnancies and where to access them. They learnt about
the campaign from media, Lvct clinic and their friends.
The study concluded that the campaign should also be broadcasted through other
platforms which are more appealing to the youth like road shows all over the country,
actual visits to schools especially during cultural days, sports days or when there is an
activity at school and focus group discussions. The study recommends that Lvct health
and its partners should ensure that they give enough information about the types of
contraceptives they offer and even give out booklets to help the youth make rational
decisions on their contraceptive choice and where to buy from. | en_US |
